Scandic Hotels and SAS Scandinavian Airlines have formed a commercial partnership to provide mutual benefits to members of the companies’ respective loyalty programmes.
Dubbed ‘Friends with Benefits’ the partnership is set to launch in the first quarter of 2025 and, in the first instance, will enable status matching and ‘easy’ point conversion between the Swedish hotel group’s Scandic Friends programme and SAS’ EuroBonus frequent flyer initiative.
The companies said additional benefits will be added in 2025 with the aim “to create more seamless and personalised travel and hotel experiences” through shared touchpoints.
Commenting on the partnership, SAS president and CEO Anko van der Werff, said: “Together, we’re combining the strengths of two trusted Scandinavian brands to deliver even greater rewards and exclusive benefits both in the air and on the ground.”
Scandic Hotels president and CEO Jens Mathiesen, added: “I look forward to providing added value for our guests, members and company in the future.”
The move follows similar loyalty partnerships in North America, with recently-announced deals between American Airlines and Hyatt Hotels and also between Marriott International and Air Canada.