UK ANALYSIS
SOLID GROUND
UK-based travel management companies are largely optimistic about the state of the market despite facing some headwinds
The United Kingdom’s business travel sector is now looking in much better shape after the shock of the pandemic but it is still to achieve pre-Covid levels, according to two pieces of research.
GBTA’s Business Travel Index Outlook suggested that despite the general bounce back from Covid, the UK is lagging other leading countries. Last August, the association predicted that the UK would hit 82 per cent of 2019 levels of business travel spending by the end of 2023, against 57 per cent in 2022. The Outlook predicted that 2023 spend in the UK would be $43.5 billion (£35 billion), making it the fifth largest market in the world behind China, the US, Germany and Japan.
The Advantage Travel Partnership’s fourth Global Business Travel Review was published halfway through the year in question but forecast that the market would be around 90.8 per cent of 2019’s figures.
While business travel spend is recovering, the number of trips is not. According to the Office for National Statistics, there were 6.3 million international business trips taken by UK residents in 2023, 30 per cent fewer than in 2019.
This indicates that the cost of business travel has increased and this is borne out by the Advantage research, which found that the average transaction value for the five months of 2023 was £432.35, 44.9 per cent higher than the same period in 2022. With inflation running at a four-decade high, this was far from unexpected.
A couple of TMCs have disappeared from the rankings this year, although they live on under new owners. In June last year, Wayte Travel bought Quintessentially Corporate Travel Management (QCTM). The combined business has meant that Wayte is now in the top 25 in the UK.
Agiito, the former Capita Travel, was acquired by Clarity Travel in August 2023 in a deal with an enterprise value of £36.5 million on a cash and debt-free basis. The deal effectively has enabled Clarity to jump to sixth in the UK table.
How will 2024 turn out for British businesses? The International Monetary Fund says the UK economy is “approaching a soft landing”, with a recovery in growth expected in 2024, strengthening in 2025. It now predicts real GDP growth of 0.7 per cent in 2024, the second worst performance in the G7. However, GDP growth will rise to 1.5 per cent in 2025 as disinflation buoys real incomes and financial conditions ease, with the UK set to be the third best country for growth in the group of major advanced nations.
There is also the small matter of the UK’s General Election which will take place at the beginning of July. Most pundits predict a change of government. The Labour party is claiming it will be “pro-worker and pro-business” if it gets into power after an absence of 14 years.
SURVEY OF UK TMCS
Once again this year, we polled all of our UK TMCs for their views on the challenges and opportunities they face. The growing pace of recovery is expected to continue into 2024 with most TMCs predicting that sales will grow by up to 25 per cent over 2023. Inflation still remains stubbornly high and will feed into this.
HOW DO YOU THINK 2024 SALES WILL COMPARE TO 2023?
But is it really the recovery of business travel driving this? 18 per cent of TMCs say that they will get more business from their existing customers but the majority think this will come from winning new business instead.
Clive Wratten, chief executive of The Business Travel Association, said, “This shows a mixture of optimism, movement in the market and confidence in product offerings,” says Wratten. “I am also interested to see that the view on the sustainability agenda is that only 30 per cent see it reducing travel. Given all of the focus on this matter and rhetoric saying travel will be reduced, it doesn’t seem to be what the market is actually going to do.”
Wratten added: “Meetings and events is seen as a growth area and that would seem indicative of a changing market post-pandemic where corporates are more keen than ever to get their people together.”
KEY DRIVER OF SALES FOR 2024
BUSINESS PRIORITIES FOR 2024
FORECAST CHANGES IN DEMAND FOR SERVICES IN 2024
Fulfillment is becoming less important for TMCs, the survey reveals. Wratten said, “The survey shows that the evolution of TMCs becoming consultants is real and happening; the booking of travel is a given and the importance of a TMC is now for their expertise and knowledge on issues such as sustainability in travel, technology and supplier negotiations.”
TMCs are worried about the impact of external factors on the state of health of the business travel sector with almost half saying they are concerned about geopolitical issues, such as the ongoing war in Ukraine and conflict in the Middle East following the 7 October attacks by Hamas and Israel’s violent response.
Many are also highlighting direct booking with suppliers as a challenge to their success. With 2023 being arguably a watershed year for NDC, they have reason to be concerned.
TMCs' BIGGEST CHALLENGES IN 2024