Travel tech firm Sabre has agreed a deal with UK-based budget hotel chain Premier Inn to provide more lodging content.
The partnership will see more than 900 Premier Inn properties across the UK, Ireland and Germany added to Sabre’s GDS. This includes 85,000 rooms across the UK and Ireland and 10,500 rooms in Germany.
“This is another step in our ongoing efforts to enrich Sabre’s lodging content for our travel advisor partners,” said Chinmai Sharma, global head – lodging, ground and sea at Sabre Travel Solutions. “We are thrilled to bring [Premier Inn] content directly onto our platform for our agency partners, especially at a time of strong hotel room demand in Europe.”
Premier Inn chief commercial officer, Joe Garrood, added: "Our partnership with Sabre means we can significantly extend our reach and provide our guests with a greater choice of booking options."
The integration into Sabre’s API is facilitated by travel tech company DerbySoft and, according to the companies, will “streamline the booking process”.